The videoclip as an extension of music: Points for analysis

Bibliographic Details
Main Author: Janotti Junior, Jeder Silveira
Publication Date: 2007
Other Authors: Soares, Thiago
Format: Article
Language: por
Source: Galáxia (São Paulo)
Download full: https://revistas.pucsp.br/index.php/galaxia/article/view/1497
Summary: The videoclip as an extension of music: Points for analysis — This article scrutinizes the mediatic analysis methodology of the shift of popular songs towards the videoclip. Our starting point is an analysis of the bonds linking music to videoclips, discussing the ideas of passage, chorus and diction of the song in the field of videoclip imagery based on concepts of Semiotics and on Cultural Studies. The concepts of musical genres underpin our debate on this audiovisual instrument, extending it beyond a textual analysis to understand its dynamics of consumption. Through the idea of the performance of mass pop music, we discuss concepts that help us outline categories that can be applied in a future methodology of mediatic videoclip analysis.
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spelling The videoclip as an extension of music: Points for analysis O videoclipe como extensão da canção: apontamentos para análise videoclipecançãogêneros musicaisperformanceThe videoclip as an extension of music: Points for analysis — This article scrutinizes the mediatic analysis methodology of the shift of popular songs towards the videoclip. Our starting point is an analysis of the bonds linking music to videoclips, discussing the ideas of passage, chorus and diction of the song in the field of videoclip imagery based on concepts of Semiotics and on Cultural Studies. The concepts of musical genres underpin our debate on this audiovisual instrument, extending it beyond a textual analysis to understand its dynamics of consumption. Through the idea of the performance of mass pop music, we discuss concepts that help us outline categories that can be applied in a future methodology of mediatic videoclip analysis.O presente artigo empreende um desdobramento da metodologia de análise midiática da canção em direção ao videoclipe. Tomamos como ponto de partida a verificação dos vínculos existentes entre canção e clipe, discutindo, através de conceitos da Semiótica e dos Estudos Culturais, as noções de percurso, refrão e dicção da canção no terreno da imagem no videoclipe. Os conceitos de gêneros musicais ajudam a debater esse audiovisual para além de uma análise textual, compreendendo suas dinâmicas de consumo. Através da noção de performance da canção popular massiva, discutimos conceitos que nos ajudam a empreender algumas categorias que podem se configurar numa futura metodologia de análise midiática de videoclipes.PEPG COS-PUC-SP2007-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/1497Galaxia; No. 15 (2008)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 15 (2008)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/1497/969Janotti Junior, Jeder SilveiraSoares, Thiagoinfo:eu-repo/semantics/openAccess2024-05-15T14:01:06Zoai:ojs.pkp.sfu.ca:article/1497Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2024-05-15T14:01:06Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The videoclip as an extension of music: Points for analysis
O videoclipe como extensão da canção: apontamentos para análise
title The videoclip as an extension of music: Points for analysis
spellingShingle The videoclip as an extension of music: Points for analysis
Janotti Junior, Jeder Silveira
videoclipe
canção
gêneros musicais
performance
title_short The videoclip as an extension of music: Points for analysis
title_full The videoclip as an extension of music: Points for analysis
title_fullStr The videoclip as an extension of music: Points for analysis
title_full_unstemmed The videoclip as an extension of music: Points for analysis
title_sort The videoclip as an extension of music: Points for analysis
author Janotti Junior, Jeder Silveira
author_facet Janotti Junior, Jeder Silveira
Soares, Thiago
author_role author
author2 Soares, Thiago
author2_role author
dc.contributor.author.fl_str_mv Janotti Junior, Jeder Silveira
Soares, Thiago
dc.subject.por.fl_str_mv videoclipe
canção
gêneros musicais
performance
topic videoclipe
canção
gêneros musicais
performance
description The videoclip as an extension of music: Points for analysis — This article scrutinizes the mediatic analysis methodology of the shift of popular songs towards the videoclip. Our starting point is an analysis of the bonds linking music to videoclips, discussing the ideas of passage, chorus and diction of the song in the field of videoclip imagery based on concepts of Semiotics and on Cultural Studies. The concepts of musical genres underpin our debate on this audiovisual instrument, extending it beyond a textual analysis to understand its dynamics of consumption. Through the idea of the performance of mass pop music, we discuss concepts that help us outline categories that can be applied in a future methodology of mediatic videoclip analysis.
publishDate 2007
dc.date.none.fl_str_mv 2007-09-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/1497
url https://revistas.pucsp.br/index.php/galaxia/article/view/1497
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/1497/969
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 15 (2008)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 15 (2008)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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