Entre o entretenimento e a crítica social: a telenovela moderna da Rede Globo de Televisão e a formação de uma nova identidade nacional (1969-1975)

• Main Author: Piqueira, Mauricio Tintori
• Publication Date: 2010
• Format: Master thesis
• Language: por
• Source: Repositório Institucional da PUC_SP
• Download full: https://tede2.pucsp.br/handle/handle/13220
• topic: Indústria cultural; Ditadura Militar; Identidade nacional; Inclusão social; Rede Globo de Televisao; Novelas de radio e televisao -- Aspectos sociais -- Brasil; Cultural industry; Military Dictatorship; National identity; Social inclusion; CNPQ::CIENCIAS HUMANAS::HISTORIA

This paper aims to analyze the soap operas of Rede Globo television as a means of social mediation responsible for the formation of a modern national identity, whose guiding is the belief in the possibility of social inclusion by the insertion of the individual in society. This function has its origins relating to the 1970s, in a context marked by economic modernization policies and national integration perpetrated by the military dictatorship and by the beginning of hegemony in Brazilian television market by Rede Globo, adjusted their programming within the expectations of Government and multinational monopoly capitalism agents to win such a position, and the conquest of hegemony in the telenovela, authors socially engaged, concerned with the social reality of the country and desiring excluding educate the majority of the population about the problems in the country, in an era in which the access to information was restricted due to the action of censorship