UNFAIR COMPETITION IN IMPORT E-COMMERCE: A STUDY ON THE UNIVERSITY PUBLIC PURCHASE DECISION

• Main Author: Aparecido Fortuoso da Silva, Givan
• Publication Date: 2024
• Other Authors: Ferreira dos Santos, Karoline, Kitazima, Kátia, Moraes Lima Trindade, Letícia, da Silva Ribeiro, Lucas
• Format: Article
• Language: por
• Source: Perspectivas Contemporâneas
• Download full: http://periodicos.grupointegrado.br/revista/index.php/perspectivascontemporaneas/article/view/3713
• topic: concorrência desleal; e-commerce; público universitário; dumping; Unfair competition; e-commerce; university public; dumping

Considering the growth and maturation of Brazilian e-commerce promoted by COVID-19, even more so with regard to import e-commerce, and the concern that offers in this segment are supported by unfair trade practices, it was defined as general objective for the present study: to identify whether unfair competition in import e-commerce influences the purchase decision of the university public. As specific objectives were defined: to investigate the factors that influence the purchase decision of the university public, to identify the understanding about e-commerce and unfair competition. The research sample comprised students of the Higher Course in Foreign Trade at a public educational institution located in the Western Region of Greater São Paulo. The methodology is based on a survey research, with a quantitative approach, using a Mooring Matrix and the Likert scale for the elaboration and collection of data through an electronic questionnaire. A descriptive analysis of the collected data was carried out,which led to the conclusion that unfair competition influences the purchasing decision of the university public, although it is not a determining factor.