Crowdfunding as a formula for the financing of projects: an empirical analysis

• Main Author: Fondevila-Gascón, Joan-Francesc
• Publication Date: 2015
• Other Authors: Rom-Rodri­guez, Josep, Mata-Monforte, Judit, Santana-López, Eva, Masip-Masip, Pere
• Format: Article
• Language: por
• Source: Revista Científica Hermes
• Download full: https://revistahermes.com.br/index.php/hermes1/article/view/230
• topic: crowdfunding; marketing; communication; profit-making; non-profit organisations; organizações crowdfunding; marketing; comunicação; com fins lucrativos; sem fins lucrativos

Crowdfunding offers enormous possibilities for marketing and communication, given that it facilitates the circulation of new projects, generates audiences and creates a loyal social base. Nevertheless, experiences of crowdfunding can be diverse. The aims of this investigation are threefold; to analyse crowdfunding platforms in Spain by means of quantitative and qualitative research methods (descriptive and relational); carry out a comparative study of the efficiency index of crowdfunding campaigns for profit-making projects as compared with campaigns raising money for social causes; and to propose good practice guidelines listing the key points of a successful campaign. The results obtained indicate that the percentage of successful profit-making campaigns is no higher than that for charitable ones, and that compliance with the key points in the proposed good practice guidelines is more likely to result in a successful crowdfunding campaign.