Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation

Bibliographic Details
Main Author: VICTORIA VILASANTI DA LUZ
Publication Date: 2018
Format: Master thesis
Source: Portal de Dados Abertos da CAPES
Download full: https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=6300740
id BRCRIS_1a72c72baa36e0103e23d897e55b5ce3
network_acronym_str CAPES
network_name_str Portal de Dados Abertos da CAPES
dc.title.pt-BR.fl_str_mv Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
title Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
spellingShingle Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
luxury brands.
marcas de luxo.
VICTORIA VILASANTI DA LUZ
title_short Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
title_full Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
title_fullStr Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
title_full_unstemmed Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
title_sort Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation
topic luxury brands.
marcas de luxo.
publishDate 2018
format masterThesis
url https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=6300740
author_role author
author VICTORIA VILASANTI DA LUZ
author_facet VICTORIA VILASANTI DA LUZ
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/6328109474868651
dc.contributor.advisor1.fl_str_mv Danielle Mantovani Lucena da Silva
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/0007431938530391
dc.contributor.advisor1orcid.por.fl_str_mv https://orcid.org/000000017456304X
dc.publisher.none.fl_str_mv UNIVERSIDADE FEDERAL DO PARANÁ
publisher.none.fl_str_mv UNIVERSIDADE FEDERAL DO PARANÁ
instname_str UNIVERSIDADE FEDERAL DO PARANÁ
dc.publisher.program.fl_str_mv ADMINISTRAÇÃO
dc.description.course.none.fl_txt_mv ADMINISTRAÇÃO
reponame_str Portal de Dados Abertos da CAPES
collection Portal de Dados Abertos da CAPES
spelling CAPESPortal de Dados Abertos da CAPESGreen (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand EvaluationGreen (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand EvaluationGreen (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand EvaluationGreen (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand EvaluationGreen (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand EvaluationGreen (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand EvaluationGreen (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluationluxury brands.2018masterThesishttps://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=6300740authorVICTORIA VILASANTI DA LUZhttp://lattes.cnpq.br/6328109474868651Danielle Mantovani Lucena da Silvahttp://lattes.cnpq.br/0007431938530391https://orcid.org/000000017456304XUNIVERSIDADE FEDERAL DO PARANÁUNIVERSIDADE FEDERAL DO PARANÁUNIVERSIDADE FEDERAL DO PARANÁADMINISTRAÇÃOADMINISTRAÇÃOPortal de Dados Abertos da CAPESPortal de Dados Abertos da CAPES
identifier_str_mv LUZ, VICTORIA VILASANTI DA. Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation. 2018. Tese.
dc.identifier.citation.fl_str_mv LUZ, VICTORIA VILASANTI DA. Green (De)Marketing Advertising and Brand Positioning on Consumers¿ Brand Evaluation. 2018. Tese.
_version_ 1741882608643473408

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