Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão

Bibliographic Details
Main Author: Gutmann, Juliana Freire
Publication Date: 2021
Other Authors: Chamusca, Tess
Format: Article
Language: por
Source: E-Compós
Download full: https://www.e-compos.org.br/e-compos/article/view/2375
Summary: Within the scope of TV studies, it discusses relations between gender and brand performances. It problematizes constructions of femininities that respond to the communication strategies of the GNT channel based on the notion of performance as a theoretical-methodological category for analyzing how and with which bodies it constitutes figurations of itself. It contemplates the historical formation of the channel and it analyzes a corpus made up of six products – broadcast on the program, on the website, on YouTube and Facebook - referring to the International Women's Day, in 2017, when approximations with a sense of diversity are evidenced. Results indicate ambiguities in how the channel has been seen, since then, in these ambiences.
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spelling Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensãoJuntas y mezcladas en GNT? Performances de feminidades bajo tensión: Performances de feminilidades sob tensãoJuntas e misturadas no GNT? Performances de feminilidades sob tensãoFeminilidadesPerformanceAudiovisualGNTFeminidadesPerformanceAudiovisualGNTFemininitiesPerformanceAudiovisualGNTWithin the scope of TV studies, it discusses relations between gender and brand performances. It problematizes constructions of femininities that respond to the communication strategies of the GNT channel based on the notion of performance as a theoretical-methodological category for analyzing how and with which bodies it constitutes figurations of itself. It contemplates the historical formation of the channel and it analyzes a corpus made up of six products – broadcast on the program, on the website, on YouTube and Facebook - referring to the International Women's Day, in 2017, when approximations with a sense of diversity are evidenced. Results indicate ambiguities in how the channel has been seen, since then, in these ambiences.En el ámbito de los estudios de televisión, se analizan las relaciones entre género y actuaciones de marca. El artículo discute construcciones de feminidades que responden a las estrategias comunicacionales de GNT basadas en la noción de performance como categoría teórico-metodológica para el análisis de cómo y con qué cuerpos constituye figuraciones de sí misma. Contempla la formación histórica del canal y analiza un corpus conformado por seis productos -transmitidos en el programa, en el sitio web, en YouTube y Facebook- en referencia al Día Internacional de la Mujer, en 2017, cuando aproximaciones con sentido de diversidad. se evidencian. Los resultados indican ambigüedades en cómo se ha visto el canal, desde entonces, en estos ámbitos.No âmbito dos estudos de TV, discute-se relações entre performances de gênero e de marca. O artigo problematiza construções de feminilidades que respondem por estratégias comunicacionais do GNT tendo a noção de performance como categoria teórico- metodológica para análise de como e com quais corpos o canal constitui figurações de si. Contempla sua formação histórica e analisa um corpus formado por seis produtos - veiculados na programação, no site, no YouTube e Facebook - referentes ao Dia Internacional da Mulher, em 2017, quando são evidenciadas aproximações com o sentido de diversidade. Resultados indicam ambiguidades em como o canal se faz ver, desde então, nessas ambiências.  ABEC2021-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/237510.30962/ec.2375E-Compós; Vol. 24 (2021): E-compós 2021E-Compós; Vol. 24 (2021): E-compós 2021E-Compós; v. 24 (2021): E-compós 20211808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/2375/2041Copyright (c) 2021 Juliana Freire Gutmann, Tess Chamuscahttps://creativecommons.org/licenses/by-nd/4.0info:eu-repo/semantics/openAccessGutmann, Juliana FreireChamusca, Tess2023-11-06T18:46:10Zoai:ojs.www.e-compos.org.br:article/2375Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T18:46:10E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão
Juntas y mezcladas en GNT? Performances de feminidades bajo tensión: Performances de feminilidades sob tensão
Juntas e misturadas no GNT? Performances de feminilidades sob tensão
title Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão
spellingShingle Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão
Gutmann, Juliana Freire
Feminilidades
Performance
Audiovisual
GNT
Feminidades
Performance
Audiovisual
GNT
Femininities
Performance
Audiovisual
GNT
title_short Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão
title_full Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão
title_fullStr Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão
title_full_unstemmed Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão
title_sort Are we blended on GNT? Performances of femininities under tension: Performances de feminilidades sob tensão
author Gutmann, Juliana Freire
author_facet Gutmann, Juliana Freire
Chamusca, Tess
author_role author
author2 Chamusca, Tess
author2_role author
dc.contributor.author.fl_str_mv Gutmann, Juliana Freire
Chamusca, Tess
dc.subject.por.fl_str_mv Feminilidades
Performance
Audiovisual
GNT
Feminidades
Performance
Audiovisual
GNT
Femininities
Performance
Audiovisual
GNT
topic Feminilidades
Performance
Audiovisual
GNT
Feminidades
Performance
Audiovisual
GNT
Femininities
Performance
Audiovisual
GNT
description Within the scope of TV studies, it discusses relations between gender and brand performances. It problematizes constructions of femininities that respond to the communication strategies of the GNT channel based on the notion of performance as a theoretical-methodological category for analyzing how and with which bodies it constitutes figurations of itself. It contemplates the historical formation of the channel and it analyzes a corpus made up of six products – broadcast on the program, on the website, on YouTube and Facebook - referring to the International Women's Day, in 2017, when approximations with a sense of diversity are evidenced. Results indicate ambiguities in how the channel has been seen, since then, in these ambiences.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2375
10.30962/ec.2375
url https://www.e-compos.org.br/e-compos/article/view/2375
identifier_str_mv 10.30962/ec.2375
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2375/2041
dc.rights.driver.fl_str_mv Copyright (c) 2021 Juliana Freire Gutmann, Tess Chamusca
https://creativecommons.org/licenses/by-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Juliana Freire Gutmann, Tess Chamusca
https://creativecommons.org/licenses/by-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 24 (2021): E-compós 2021
E-Compós; Vol. 24 (2021): E-compós 2021
E-Compós; v. 24 (2021): E-compós 2021
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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