It is not enough to show, it has to sell: (dis)agreements between fashion and market

Bibliographic Details
Main Author: D’Almeida, Tarcisio
Publication Date: 2008
Format: Article
Language: por
Source: Revista dObra[s]
Download full: https://dobras.emnuvens.com.br/dobras/article/view/383
Summary: The essence of consumption has been translated into fashion since it was created in Renascence until modern times in the XIX and XX Centuries and early in the XXI Century. In fashion world, creativity attains a merchandizing feature both in symbolic-aesthetic and economical-financial dimension and it could not exist without an equation that counterbalances the freedom of creativeness possessed by the high fashion and prêt-à-porter stylists – the arbitrators for concepts/tendencies “suggestions” to the society. This suggestion, in turn, impels the fashion creators to fit themselves to their target. How far could a fashion tendency survive regardless themarket rules? This article outlines some insights about this issue.
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spelling It is not enough to show, it has to sell: (dis)agreements between fashion and marketNão basta desfilar, tem que vender: (des)encontros entre moda e mercadofashiontendencycreationmarketconsumption .modatendênciacriaçãomercadoconsumo.The essence of consumption has been translated into fashion since it was created in Renascence until modern times in the XIX and XX Centuries and early in the XXI Century. In fashion world, creativity attains a merchandizing feature both in symbolic-aesthetic and economical-financial dimension and it could not exist without an equation that counterbalances the freedom of creativeness possessed by the high fashion and prêt-à-porter stylists – the arbitrators for concepts/tendencies “suggestions” to the society. This suggestion, in turn, impels the fashion creators to fit themselves to their target. How far could a fashion tendency survive regardless themarket rules? This article outlines some insights about this issue.A moda registra, desde suas origens no Renascimento até a modernidade nos séculos XIX, XX e neste início do XXI, a essência do consumo. A criatividade adquire caráter mercadológico no mundo da moda, seja na esfera simbólico-estética, seja na econômico-financeira, e ela não existe sem uma equação que contrabalanceie a liberdade do ato criativo dos estilistas de alta-costura e do prêt-à-porter – árbitros da “sugestão” de conceitos/tendências à sociedade. Esta, conseqüentemente, força os criadores de moda a se adequarem ao seu público-alvo. Até que ponto uma tendência de moda pode sobreviver independente das regras mercadológicas? Este artigo traça algumas reflexões acerca desse questionamento.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2008-02-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/38310.26563/dobras.v2i2.383dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 2 n. 2 (2008); 80-892358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/383/380Copyright (c) 2020 Tarcisio D’Almeidainfo:eu-repo/semantics/openAccessD’Almeida, Tarcisio2024-05-05T22:04:54Zoai:ojs.dobras.emnuvens.com.br:article/383Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2024-05-05T22:04:54Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)false
dc.title.none.fl_str_mv It is not enough to show, it has to sell: (dis)agreements between fashion and market
Não basta desfilar, tem que vender: (des)encontros entre moda e mercado
title It is not enough to show, it has to sell: (dis)agreements between fashion and market
spellingShingle It is not enough to show, it has to sell: (dis)agreements between fashion and market
D’Almeida, Tarcisio
fashion
tendency
creation
market
consumption .
moda
tendência
criação
mercado
consumo.
title_short It is not enough to show, it has to sell: (dis)agreements between fashion and market
title_full It is not enough to show, it has to sell: (dis)agreements between fashion and market
title_fullStr It is not enough to show, it has to sell: (dis)agreements between fashion and market
title_full_unstemmed It is not enough to show, it has to sell: (dis)agreements between fashion and market
title_sort It is not enough to show, it has to sell: (dis)agreements between fashion and market
author D’Almeida, Tarcisio
author_facet D’Almeida, Tarcisio
author_role author
dc.contributor.author.fl_str_mv D’Almeida, Tarcisio
dc.subject.por.fl_str_mv fashion
tendency
creation
market
consumption .
moda
tendência
criação
mercado
consumo.
topic fashion
tendency
creation
market
consumption .
moda
tendência
criação
mercado
consumo.
description The essence of consumption has been translated into fashion since it was created in Renascence until modern times in the XIX and XX Centuries and early in the XXI Century. In fashion world, creativity attains a merchandizing feature both in symbolic-aesthetic and economical-financial dimension and it could not exist without an equation that counterbalances the freedom of creativeness possessed by the high fashion and prêt-à-porter stylists – the arbitrators for concepts/tendencies “suggestions” to the society. This suggestion, in turn, impels the fashion creators to fit themselves to their target. How far could a fashion tendency survive regardless themarket rules? This article outlines some insights about this issue.
publishDate 2008
dc.date.none.fl_str_mv 2008-02-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/383
10.26563/dobras.v2i2.383
url https://dobras.emnuvens.com.br/dobras/article/view/383
identifier_str_mv 10.26563/dobras.v2i2.383
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/383/380
dc.rights.driver.fl_str_mv Copyright (c) 2020 Tarcisio D’Almeida
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Tarcisio D’Almeida
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 2 n. 2 (2008); 80-89
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
_version_ 1831923850993991680

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