Da tv aberta à tv corporativa: o caso do banco HSBC

• Ano de defesa: 2012
• Autor(a) principal: Brum, Patricia Leal de
• Orientador(a): Fischer, Sandra
• Banca de defesa: Guimarães, Denise, Casaqui, Vander
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Tuiuti do Parana
• Programa de Pós-Graduação: Mestrado em Comunicação e Linguagens
• Departamento: Comunicação e Linguagens
• País: Brasil
• Palavras-chave em Português: Comunicação empresarial; Televisão comercial; Televisão corporativa; Linguagem audiovisual; Transposições midiáticas
• Palavras-chave em Inglês: Corporate communications; Television commercial; Corporate television; Audiovisual language; Transpositions media
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Resumo em Inglês: This research aims to present the general theoretical and practical information to understand how is the dialogue between 'television commercial open' and 'corporate television', their adaptations and transpositions media. At first it was discussed the specifics of television as a medium of mass communication, focusing on their technical and aesthetic characteristics, then, investigate how the transpositions occur for Corporate TV. The question guiding this thesis is to investigate whether HSBC's Corporate TV there is a 'reinvention' of broadcast television, an 'adaptation' or just a 'transposition' of that media. This study also proposes, from the standpoint of corporate communications, to analyze the use of a mass medium that is television character made with segmented, institutional and corporate, which is built to support internal communication companies and organizations. It appears then, a case study of HSBC's Corporate TV, HSBC TV, with the corpus selected and defined in four phases of its existence and activity, mapping technique, aesthetics and the language used and finally analyzed to the audiovisual media in general and their transpositions media.
• Link de acesso: http://tede.utp.br:8080/jspui/handle/tede/1495

This research aims to present the general theoretical and practical information to understand how is the dialogue between 'television commercial open' and 'corporate television', their adaptations and transpositions media. At first it was discussed the specifics of television as a medium of mass communication, focusing on their technical and aesthetic characteristics, then, investigate how the transpositions occur for Corporate TV. The question guiding this thesis is to investigate whether HSBC's Corporate TV there is a 'reinvention' of broadcast television, an 'adaptation' or just a 'transposition' of that media. This study also proposes, from the standpoint of corporate communications, to analyze the use of a mass medium that is television character made with segmented, institutional and corporate, which is built to support internal communication companies and organizations. It appears then, a case study of HSBC's Corporate TV, HSBC TV, with the corpus selected and defined in four phases of its existence and activity, mapping technique, aesthetics and the language used and finally analyzed to the audiovisual media in general and their transpositions media.