Detalhes bibliográficos
| Ano de defesa: |
2014 |
| Autor(a) principal: |
ANDRADE NETO, Luís Boaventura de
 |
| Orientador(a): |
MACIEL, Betania |
| Banca de defesa: |
SIQUEIRA, Fabiana Cardoso de,
LIMA, Irenilda de Souza,
SABBATINI, Marcelo |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Federal Rural de Pernambuco
|
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Extensão Rural e Desenvolvimento Local
|
| Departamento: |
Departamento de Educação
|
| País: |
Brasil
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
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| Link de acesso: |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/5543
|
Resumo: |
The proposal is to evaluate if the daily version of the thematic newscast Globo Rural (Grud) can function as a tool for Agricultural Extension. After a specific literature review, were recorded sixty-six (66) editions and analyzed fifteen reports shown about the campaign of vaccination against Foot-and-mouth disease, the subject of the reports chosen to be analyzed by this work. In addition, also sought to know who are and what thinks the people who goes to the cattle fair in Caruaru (dry region of Pernambuco), about Grud and how the thematic newscast in question assists they in daily work. Grud is shown in the open on national TV and appeared for the first time on October 9, 2000, from the program that is displayed by TV Globo on Sundays for more than thirty years. The reports address topics that interest the farmers and for those who deal directly or indirectly with the field. With the aid of work carried out by researchers as Paulo Freire, Juan Diaz Bordenave, Armand e Michelle Mattelart, Vera Íris Paternostro, and others, it is concluded that the Grud can be considered an important tool for the agricultural extension, and consequently, for the dissemination of scientific mass to your audience. |
