Literatura, cinema, parques e produtos: Branca de Neve e suas traduções intersemióticas

Detalhes bibliográficos
Ano de defesa: 2014
Autor(a) principal: Silva, Débora Cibele de Benedetto e lattes
Orientador(a): Guimarães, Alexandre Huady Torres lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Presbiteriana Mackenzie
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://dspace.mackenzie.br/handle/10899/25321
Resumo: Approximately one hundred years after its first publication in Children s and Household Tales, by Jacob and Wilhelm Grimm, the tale Snow White is translated into a movie by the Disney Studio in 1937; Snow White and the Seven Dwarfs is the first full length animated film in the history of the movies. Due to its enormous success, Snow White and the Seven Dwarfs becomes one of the definite versions of the tale registered by the Brothers Grimm. What is more, this version influences countless other productions made after its release. Subsequently, the Disney Company devises other intersemiotic translations to the tale, some of which are attractions in Disney theme parks and various retail products sold by the Disney Store. Such an expansion characterizes Disney as an expansionist company which makes of use of a portfolio of brands and media to differentiate content in order to develop creative, innovative and profitable entertainment experiences and related products. The translations to Snow White made by the Disney Company allow the audience to interact with the characters and universe of the movie in a deeper way and, moreover, they increase the niches of consumers who may appreciate the story. An academic study about such intersemiotic translations may help us comprehend in which ways the audience, in general, interacts with fairy tales nowadays. In order to do so, the following dissertation proposes a dialogue between literature, movies and communication, and presents an analytical thinking process which starts with a literary analysis of the Grimm s tale, reflects upon the concept of intersemiotic translation and then focuses on some of the translations to Snow White devised by Disney.