Os efeitos da utilização do Big Data na inteligência competitiva

• Ano de defesa: 2018
• Autor(a) principal: Lourenço Gimenez, Maycon Franco
• Orientador(a): Perez, Gilberto
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Palavras-chave em Português: inteligência competitiva; inteligência estratégica; Big Data
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23662

With this research, we tried to verify the influence of the use of the technology of set Big Data on competitive intelligence. The method of research was the qualitative, descriptive and exploratory character, being data collection made with in-depth interviews, directed through a structured script previously prepared. Were interviewed four experts and managers who work directly with the set of techniques and tools that make up the Big Data ecosystem. The analysis of the data was for the use of content analysis and the results of the survey, obtained by the formation of five categories, indicated that there is influence on the results obtained by competitive intelligence through the use of Big Data. The results also indicate the existence of relationships between the main dimensions of the Big Data with the stages of the cycle of competitive intelligence. The literature review led to the creation of the conceptual model that proposes the theory relationship.