O conceito de informação em Hitler, presidentes e no projeto editorial de 1997: a Folha de S. Paulo em perspectiva dialógica

• Ano de defesa: 2014
• Autor(a) principal: Boareto, Lígia Mendes [UNESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual Paulista (Unesp)
• Palavras-chave em Português: Bakhtin, M. M. (Mikhail Mikhailovich) 1895-1975; Folha de S. Paulo (Jornal); Jornalismo; Publicidade; Análise do discurso; Discourse analysis
• Link de acesso: http://hdl.handle.net/11449/127584; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/02-09-2015/000846660.pdf

Based on the theoretical perspective of Mikhail Bakhtin's Circle and through analysis of audiovisual advertising and editorial projects of the newspaper Folha de S. Paulo, the present work aimed to broaden the discussion regarding the notion of dialogism between different genres and different spheres of activity. The main interest of this research was to examine, through the dialogical bias, how the values, especially those related to communication and information, are portrayed in different genres. In order to achieve the proposed goal, we inferred, from the advertising's statements, that include the corpus of the dissertation, marks, ideas and values about the information, and then we compared these aspects with aspects founded in the statements of editorial projects. We seek to understand how information is constructed in these discourses, to observe what is considered in the discursive constitution of knowledge. For being always ideological, coexist, in signs, numerous social-ideological contradictions and echo diverse voices. Therefore, each word has a big tangle of distinct meanings, complementary and often totally antagonistic. Starting from the idea advocated by Bakhtin that the words are a linguistic and ideological sign, two categories of analysis are established to arrive at the final result of the research, they are: the image of the Folha de S. Paulo and the social voices that appear in the speeches of the dissertation corpus. Based upon these results, we look at the information listed under the concrete statements and we pay attention for the social polyvalence of the signs