Procedimentos para a formulação da estratégia competitiva de empresas

• Ano de defesa: 2015
• Autor(a) principal: Barbosa, Luís César Ferreira Motta [UNESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual Paulista (Unesp)
• Palavras-chave em Português: Concorrência; Joalherias; Planejamento estrategico; Negócios; Administração de empresas; Competition
• Link de acesso: http://hdl.handle.net/11449/123143; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/04-05-2015/000824515.pdf

The object of this research is to formulate the competitive strategy of companies and its general objective is to present a study on the theory of competitive strategy to show how the models and techniques resulting from it could be used for the formulation of competitive strategy of companies. The formulation of organizational strategy has been a difficult problem to solve for companies and considerable part of this difficulty stems from the fact of not having a sufficiently standardized method for preparing such a strategy from well-defined steps. The models of Porter and RBV, although they are widely accepted both in academia or the corporate world, are considered by many authors as complementary theories because they help not much in the competitive strategy of companies and not propose nor show how it could come to the formulation of competitive strategy of companies based on their prospects. Thus, it has been applied CAC model in a medium-sized jewelry; a sufficiently standardized model that allowed the development of competitive strategy of companies from steps welldesigned and easy to understand, which contributed to the company's management, object of study. However, it presented two models, through steps based on the thoughts of Porter and RBV, trying to show how the constructs arising from these models could prove to be applied. The study of these models was performed by means of literature, in which the differences and similarities were analyzed, the advantages and disadvantages of the methods available in the literature, confronting the main thoughts of current on the theory of competitiveness