Diretrizes para o uso da gestão de design a partir de um diagnóstico setorial das microrregiões de Araçatuba e Birigui do Estado de São Paulo

• Ano de defesa: 2015
• Autor(a) principal: Boni, Cláudio Roberto [UNESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual Paulista (Unesp)
• Palavras-chave em Português: Desenho industrial; Indústrias; Concorrência; Industrial design
• Link de acesso: http://hdl.handle.net/11449/132543; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/14-12-2015/000853750.pdf

This present study aims to improve the use of design in manufacturing industries in the region of Araçatuba and Birigui in order to make it into a competitive tool. Both manufacturing companies and the other companies of different segments have a suffered a sharp slowdown in recent years, which was noticed in the decline of the manufacturing industry's share in the index of gross domestic product between 1985 and 2014, highlighting a decrease of 10.7%. Some of the main factors of low industrial development in Brazil are high taxes, low technological level, poor logistics infrastructure and the high rate of imported industrial products. As an alternative to face these problems, some countries have invested heavily in design, which in addition to having an effective role in technological development, it also focuses on the understanding of social needs and the development of creative solutions. For this study, a survey was conducted with 28 manufacturing industries, located in the regions of Araçatuba and Birigui, in which, through interviews with the directors and/or responsible for the design department, it was identified that design is not considered an important tool. In 43% of the companies, the CEO is responsible for managing the design projects and he/she ends up doing other various management activities in the company, such as billing, sales, payment and so on. Another worrying pint is attached to the participation of the designer in the development and communication process of products, in which 39% of respondents said that they do not involve this professional in the company processes and 25% said that they involve the designer in just a few stages. Finally, the study has as main guideline to improve the situation, the establishment of a design center, which can provide knowledge to practitioners within the companies, can support industries in the design process and also can help in the management of different activities related...