Segunda tela: interatividade, conteúdo extra e socialização

• Ano de defesa: 2014
• Autor(a) principal: Silva, Elissa Schpallir [UNESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual Paulista (Unesp)
• Palavras-chave em Português: Televisão digital; Interação humano-computador; Socialização; Tecnologia; Digital television
• Link de acesso: http://hdl.handle.net/11449/123914; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/28-05-2015/000816881.pdf

This work presents the implementation of digital television in Brazil, highlighting that interactivity is still unexplored by the broadcasters. In contrast, the number of second screen applications and actions increases, responding to a new practice of part of the viewers who are using mobile devices while watching television. There are possible practices that may involve the use of the second screen, based on recovery of the public ways of enjoying television that can be reconfigured by new praxis and technologies, namely: interactivity, extra content and socializing around television. The work presents cases in which second screen applications offer such elements to the public, with emphasis on two Brazilian applications, analyzed using a semiotic approach: ESPN Sync and Malhação