Cientistas sociais e pesquisa de mercado: o lugar das ciências sociais além do meio acadêmico

• Ano de defesa: 2011
• Autor(a) principal: Mello, Fernanda Cristina de Carvalho [UNESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual Paulista (Unesp)
• Palavras-chave em Português: Cientistas sociais; Ciências sociais - Trabalho de campo; Mercado de trabalho - Pesquisa; Profissões; Social scientists
• Link de acesso: http://hdl.handle.net/11449/154630; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/16-08-2017/000889635.pdf

The movement of thought is constantly present in the social sciences. The person who performs this move - the social scientist - studies various aspects of society in search of understanding the world we live in and also to understand how we got here. The social scientist's profession, therefore, is marked by a constant process of reflection, based on the theories of sociology, anthropology and political science. But this movement also occurs between areas of humanities, an interdisciplinary exchange. The aim of this study is to investigate how the movement of thought is realized when it is located in another area, professionally active in market research: how it emerged and developed this professionalization in Brazil? What is the perception of the social scientist about his activities within the area of market research? How this practice is being exercised today? It is intended to discuss the scope of this profession in a non-academic activity focused on the market, with the background of the context of a society and culture called consumption. What is the social use of social science that is done outside the university and what kind of sociology can be done outside of academia? Then there is the possibility of a reflective approach by the social scientist and a critical examination of the role of social sciences, their uses and future directions. Knowing this group of social scientists, their identity and the social significance of what they produce is the objective of this work, giving a voice to the thought of the social scientists.