Modelos de negócio para geradores incentivados atuando no ambiente de contratação livre do Brasil.

• Ano de defesa: 2016
• Autor(a) principal: Guimarães, Matheus Thomé Albano
• Orientador(a): Lotero, Roberto Cayetano
• Banca de defesa: Franco, Edgar Manuel Carreño , Souza, Reinaldo Castro
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual do Oeste do Parana; Foz do Iguaçu
• Programa de Pós-Graduação: Programa de Pós-Graduação em Engenharia Elétrica e Computação
• Departamento: Centro de Engenharias e Ciências Exatas
• País: BR
• Palavras-chave em Português: Gerador incentivado - comercialização; visão sistêmica; modelo de negócio; recursos energéticos - Brasil
• Palavras-chave em Inglês: incentivized generator; business model; vision systems; Energy resources - Brazil
• Área do conhecimento CNPq: ENGENHARIAS:ENGENHARIA ELETRICA:SISTEMAS ELETRICOS DE POTENCIA
• Link de acesso: http://tede.unioeste.br:8080/tede/handle/tede/1038

The Incentivized Generator (IG) is a small agent that acts on the retail segment of the Electricity Market (EM) in Brazil. It receives incentives, as discounts on wire rates, when negotiates its energy either directly with special costumers or indirectly through a retail trader. The dynamic behavior of this agent on the complex EM results in an extremely uncertain environment for itself, hindering the growth of the retail market. Thus, the purpose of the study is to identify, characterize and describe the forms of GI relationship, putting them in the form of a business model, showing how you can create, provide and receive value of the medium. For the development of the business model, we propose the use of methodologies Busmod and Business Model Generation, the first by the great relationship with the proposed objective and the second by most of the application. The interrelations of the generator encouraged with other agents as well as the value changes and the uncertainties associated with the commercialization process are identified from a systemic approach to generator operation encouraged the ACL. These relationships are classified into three broad groups, physical, financial and institutional relationships. The analysis was segmented to consider the period of study and of implantation and operation. In this way it is possible to clearly understand the marketing process and the environment in which the GI is inserted, as well as the characteristics necessary for the elaboration of business models.