Análise de viabilidade para abertura de uma loja modelo com perspectiva de atuação em rede
| Ano de defesa: | 2022 |
|---|---|
| Autor(a) principal: |
Ceolin, Michelli Julhian Abegg
 |
| Orientador(a): |
Bulhões, Ronaldo
|
| Banca de defesa: |
Bulhões, Ronaldo
,
Meneghatti, Marcelo Roger
,
Rojo, Claudio Antonio
,
Campos, Antonio Carlos de
|
| Tipo de documento: | Dissertação |
| Tipo de acesso: | Acesso aberto |
| Idioma: | por |
| Instituição de defesa: |
Universidade Estadual do Oeste do Paraná
Cascavel |
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Administração – Mestrado Profissional
|
| Departamento: |
Centro de Ciências Sociais Aplicadas
|
| País: |
Brasil
|
| Palavras-chave em Português: | |
| Palavras-chave em Inglês: | |
| Área do conhecimento CNPq: | |
| Link de acesso: | https://tede.unioeste.br/handle/tede/6286 |
Resumo: | The objective of the present work was to carry out a feasibility analysis for opening a paint store with the perspective of operating in a network. In order to verify the feasibility, a market study, economic-financial analysis and strategic planning were carried out. The methodology used is characterized as a case study. The data were analyzed qualitatively for the market study and strategic planning using the swot matrix tool, quantitatively with the help of Microsoft Excel to assemble the DRE (cash flow) that served as a basis for calculating the TMA, NPV, IL, IRR and Payback. The results obtained in the analysis of financial ratios prove the feasibility of the model store in a realistic and optimistic scenario, being unfeasible in the pessimistic scenario. With the data and results obtained in this study, it is understood that there is a practical contribution to the opening of the store in question, in addition to bringing greater security to investors regarding the structuring of the business. It is hoped that this work will also contribute to studies of similar networks or other businesses. |