Merchandising editorial: realidade e ficção na sobreposição do discurso

Detalhes bibliográficos
Ano de defesa: 2008
Autor(a) principal: Rabaiolli, Janderle lattes
Orientador(a): Camargo, Wander Amaral lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Estadual do Oeste do Parana
Programa de Pós-Graduação: Programa de Pós-Graduação "Stricto Sensu" em Letras
Departamento: Linguagem e Sociedade
País: BR
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://tede.unioeste.br:8080/tede/handle/tede/2476
Resumo: Such dissertation focus on the Malhação soap opera analyse, which is broadcast by Globo TV net, it also will analyse and characterize the tie-in language, a constant practise in such tv programme.The research is developed in three chapters, the first one refers to the language and the ideology, with the approaching of the discourse concepts,expressed, polyphony and speech genders.The second chapter brings the concept of the social communication field, like mass communication, market communication and the tie-in. It is also mentioned the concepts and the characteristics from the market communication formats, with emphasis on tie-in. The last one analyses the tie-in language through the decupage scenes from the programme under analyse, and also on its characterization and features which demonstrate their connection with the consumption society preconcepts related to the condition lived by the brazilian contemporary society and its aesthetics condition, which it is determinated in order to the televisual format of the tie-in succeeds.