A publicidade na história: análise da ideologia veiculada na Revista Veja (1979-1985)
| Ano de defesa: | 2015 |
|---|---|
| Autor(a) principal: |
Milcheski, Alana
 |
| Orientador(a): |
Silva, Carla Luciana Souza da
|
| Banca de defesa: |
Martuscelli, Danilo Enrico
,
Soares, Alexandre Sebastião Ferrari
,
Silva, Márcio Antônio Both da
|
| Tipo de documento: | Dissertação |
| Tipo de acesso: | Acesso aberto |
| Idioma: | por |
| Instituição de defesa: |
Universidade Estadual do Oeste do Paraná
Marechal Cândido Rondon |
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em História
|
| Departamento: |
Centro de Ciências Humanas, Educação e Letras
|
| País: |
BR
|
| Palavras-chave em Português: | |
| Palavras-chave em Inglês: | |
| Área do conhecimento CNPq: | |
| Link de acesso: | http://tede.unioeste.br:8080/tede/handle/tede/1708 |
Resumo: | This scientific research analyzes the ideology conveyed by advertising between the years 1979 to 1985, through of print ads in the Veja Magazine. For this we try understand how does the production of an advertising piece, emphasizing aspects from the general functioning of advertising as a whole, for example, the role that advertising has on society, to more specific aspects uch as the use of the brand in its construction. We explained these aspects through the development of a theoretical interpretation, which includes the main discussions related to the theme, as the historicizing of advertising, the Culture Industry and the production of the cycle. The ads were understood as historical sources and from this perspective we try to construct an appropriate methodology both for the historical analysis as for ideological analysis, considering the relationship between them, because for the formation of ideology is intrinsic to the development of society |