O ENSINO DA MODA NA BAHIA: PERSPECTIVAS ALÉM DO DESIGN DE VESTUÁRIO

• Ano de defesa: 2011
• Autor(a) principal: Pereira, Sônia Elbachá
• Orientador(a): Bisneto, José Pereira Mascarenhas
• Banca de defesa: Fadul, Elvia Mirian Cavalcanti , Silva, Mônica de Aguiar Mac-allister da
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Salvador
• Programa de Pós-Graduação: Programa de Pós-Graduação em Administração
• Departamento: Administração
• País: BR
• Palavras-chave em Português: Moda; Ensino da Moda; Multidimensões da Moda; Moda e Consumo
• Palavras-chave em Inglês: Fashion; Fashion Education; Fashion multiple dimensions; Fashion and Consumption.
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://teste.tede.unifacs.br:8080/tede/handle/tede/57

This study aims to analyze the curricular focus of the Higher Courses of Fashion in Bahia, the fate of graduates of the courses and the ways these professionals by absorbing the labor market. The research question sought to investigate how the absorption of graduates of degree courses in fashion by the labor market and in what ways the approaches of the courses impact the professional destinations of graduates. This is an exploratory process and the method was the multiple case study. The object of study, the degrees of fashion the state of Bahia. The model developed for analysis included data collection at three levels: information published by Education Institutions (HEI), the views of the course coordinators and the information of graduates. The survey results indicated that 63% of graduates are employed in the fashion field and almost 91% of them work in the garment sector, mostly in their own businesses, emphasizing the importance of the courses for the insertion of graduates in this market segment. Moreover, the data collected also showed that the professional activities of graduates have a high concentration in design and product development, modeling, and industrial production, signaling the bottleneck of education for the area of fashion design clothing and, contradictorily, distancing themselves from both the extent of labor market programs presented by the courses published by the IES as the other dimensions of fashion highlighted in research on the subject.