Raça, mídia e juventude : representações da juventude negra

• Ano de defesa: 2014
• Autor(a) principal: Nascimento, João Gabriel do
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Uberlândia; BR; Programa de Pós-graduação em História; Ciências Humanas; UFU
• Palavras-chave em Português: Juventudes; Raça; Mídia; Representações e Identidade; Comunicação de massa e relações raciais - Brasil - História; Negros - Identidade racial - Brasil; Cultura negra e identidades - Brasil; Negros na televisão; Youth; Race; Media; Representation and Identity; CNPQ::CIENCIAS HUMANAS::HISTORIA
• Link de acesso: https://repositorio.ufu.br/handle/123456789/16468; https://doi.org/10.14393/ufu.di.2014.152

Commercials conveyed by Veja magazine and television channel Globo in the period of 2001-2010 are the purpose of this historical research, which aims to reflect about the various readings concerning the concepts of race and youth, to identify which representations of black youth are produced, reproduced and disseminated through these advertisements, as well as how these act in social imaginary and influence the identity (des) and (re) constructions of black youth. Based on the answers that the analyzes achieve from the inquired questions, I hope to contribute to the historiographical debate on the topic in focus and a better understanding about the representations of black youth in the advertising industry and the Brazilian social imaginary.