Livro-reportagem o youtube é delas: empoderamento feminino na mídia social

• Ano de defesa: 2021
• Autor(a) principal: Ferrari, Renata
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Uberlândia; Brasil; Programa de Pós-graduação em Tecnologias, Comunicação e Educação (Mestrado Profissional)
• Palavras-chave em Português: youTube; educação; influenciadoras digitais; feminismo; ciberfeminismo; livro-reportagem; jornalismo literário; digital influencers; feminism; cyberfeminism; book-reportage; journalism-literary; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO; Educação
• Link de acesso: https://repositorio.ufu.br/handle/123456789/32609; http://doi.org/10.14393/ufu.di.2020.788

The popular YouTube is the stage for female voices, women excel in producing content for the platform and attract a large audience. Far beyond entertainment, they have channels focused on information and education. One of the relevant issues discussed on the channels led by women is feminism. The feminist movement has gained new practices and forms of militancy, posters and pamphlets have been replaced by posts, hashtags, videos or images that circulate in social media. This is the so-called cyberfeminism that happens in the virtual world and brings real transformations beyond it. But who are the women who realize cyberfeminism on YouTube? What were their motivations for starting this work? Who can they reach with their content? The book "YouTube is theirs: women's empowerment in social media" is a book report that seeks to tell a little about the story of these women and also the story of those who had their lives transformed by this cyberfeminism. The theoretical reference that underlies the creation of this product is an approach on the role of women built by society, feminism and cyberfeminism. Discussions on the relevance of YouTube as a social media and of influencers as opinion makers are also held. The idealized product is based on literary journalism with the book-reportage format that seeks through this journalistic language to bring to the public new reflections on cyberfeminism on YouTube.