Por uma genealogia do conceito de empoderamento

• Ano de defesa: 2019
• Autor(a) principal: Antonio, Lilian Ribeiro [UNIFESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de São Paulo (UNIFESP)
• Palavras-chave em Português: Empoderamento
• Link de acesso: https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=9081229; https://repositorio.unifesp.br/handle/11600/59264

This research starts from the observation of the growing use of the term “Empowerment”, which appears with pretensions of meaning and discursive origins diverse. The word appears not only on different fronts and sectors of the movements but it has also been present in speeches from companies, banks and other institutions. An interesting example to illustrate the issue, for justification purposes, is the appearance of the term in advertisements for cosmetics companies. On the company's website Avon, there is a section with a small dictionary of important terms when feminism. Among them is the following definition of empowerment: “EM.PO.DE.RA.MEN.TO —It is the individual's ability to perform, by himself, the necessary changes to evolve and strengthen. To take life the way it choose ”(AVON, 2018).