#Participe: a interatividade do fazer televisual

• Ano de defesa: 2017
• Autor(a) principal: Andres, Fernanda Sagrilo
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; Brasil; Comunicação; UFSM; Programa de Pós-Graduação em Comunicação; Centro de Ciências Sociais e Humanas
• Palavras-chave em Português: Estratégia; Interatividade; Mídia televisual; Prática interativa; Texto de segunda tela; Strategy; Interactivity; TV media; Interactive practice; Second screen text; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/13083

We live in the era of media convergence and, in this moment, television, cellphone and computers break barriers and are used simultaneously in the same tv production. Taking as the start point the role of TV in face of this new reality established for other devices and platforms, this study seeks to investigate the phenomenon of interactivity between broadcaster and public that contaminates the audiovisual production in Brazil. Focusing on the three seasons of the program Master Chef and the program Superstar, broadcasted by Globo Teve and Televisão Bandeirantes, this study proposes examine the pratices headed by these TV producers to try to creat interactivity with their viewer/user and the resulting texts (second screen) to verify its repercursion and implications. The research utilize theorical-methodological contributions of the European semiotics inaugurated by Greimas with the complements formulated by his followers, especially the concept of interative practice brought by Ladowski. In the methodological approach, the research contains the interactive practice corresponding to the interactivity regime proposed to the viewer / user by the programs and the text that result from this action, which implies the examination of their paratextual, intertextual and intratextual instances in order to recognize the forms of participation proposed in the programs and the levels of interactivity prevailing in broadcasters.