Fatores de competitividade de empresas organizadas em redes de cooperação

• Ano de defesa: 2010
• Autor(a) principal: Tatsch, Marcelo Pastoriza
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; BR; Engenharia de Produção; UFSM; Programa de Pós-Graduação em Engenharia de Produção
• Palavras-chave em Português: Médias e pequenas empresas (MEPs); Competitividade; Redes de cooperação; Supermercados; Medium and small enterprises (MSE); Competitiveness; Cooperation network; Supermarkets; CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/8145

The transformation of the world economy that brought the collapse of borders and trade barriers brought a setting conducive to the prosperity of large corporations, while small and medium enterprises have gained additional difficulties to remain in operation. However, with the emergence of collaborative networks of small and medium enterprises through its membership in collaborative networks had the opportunity to reposition itself to face this new scenario. Particularly, the neighborhood grocery, which falls within that context might get to compete against the big hypermarket chains that have proliferated in this environment. With this thesis developed, it was through a case study to identify the factors of competitiveness achieved by a network of supermarkets in operation for over 10 years in local market. Were observed and pointed out the factors that pushed the network over the years of operation and points that deserve more attention and treatment to eliminate potential points of disruption in the operation and that can be improved and provide assistance to each of the network and associated companies hence the network itself.