Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência

• Ano de defesa: 2008
• Autor(a) principal: Oliveira, Alexandre Silva de
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; BR; Engenharia Agrícola; UFSM; Programa de Pós-Graduação em Engenharia Agrícola
• Palavras-chave em Português: Projeto de produto; Máquinas agrícolas; Técnicas mercadológicas; Product design; Agricultural machines; Marketing techniques; CNPQ::CIENCIAS AGRARIAS::AGRONOMIA
• Link de acesso: http://repositorio.ufsm.br/handle/1/3572

The theme of the thesis research proposal is the development of the field of knowledge of marketing in the design pre-stage of agricultural machinery. This is developed over the pre-development phase in design of agricultural machinery in order to identify the corporate and customers needs and develop strategies to be met. The central question of the research asks which marketing process tools to apply on pre-development of farm machinery, in order to increase the market value of the products and of the company and, consequently, generate competitiveness of the manufacturers of agricultural machinery. As methodology it was developed bibliographical search and multicase study of the development engineering process used by small, medium and large companies and the academy. As result a reference model for marketing pre-stage on development of agricultural machinery has produced, which outlines the activities, tasks, mechanisms and controls that can be used in strategic planning and in products planning, for manufacturers of agricultural machinery, helping to explain the knowledge in the field of marketing.