A tradução de práticas estratégicas por seus praticantes : estudo de casos múltiplos em consultorias sergipanas

• Ano de defesa: 2016
• Autor(a) principal: Souza, Thiago Roozevelt de
• Orientador(a): Montenegro, Ludmilla Meyer
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Programa de Pós-Graduação: Pós-Graduação em Administração
• Palavras-chave em Português: Administração; Planejamento estratégico; Teoria da administração; Serviços de consultoria; Tradução; Estratégia como prática social; Teoria Institucional; Práticas estratégicas; Consultorias
• Palavras-chave em Inglês: Translation; Strategy as practice; Institutional theory; Strategic practices; Consultancies
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://ri.ufs.br/jspui/handle/riufs/8060

The translation of strategic organizational practices by practitioners occurs from the moment that an idea of external origin is interpreted by agents from an organization and applied in a different context than one originated. Understanding that the convergence of a microrrelacional approach to strategy (Strategy-as-Practice) with a macrocontextual strategic approach (Institutional Theory) is possible, this study aims to understand how the translation of certain strategic practices by practitioners occurs, through a case study in three consultancies at the state of Sergipe. The research is qualitative, and the type is descriptive and exploratory. Data were collected through semi-structured interviews with key informants of the studied organizations, in addition to document analysis and non-participant observation. Then, these data were triangulated in order to improve the data analysis, which were performed by a content analysis. The results reveal that in two researched companies, the translation occurs by broadcasting mode and also by a chain mode, due to the use of technology extracted directly from the supplier, but also pass the scrutiny of other companies, while in a third researched company, translation is mediated by other actors and organizations, from the performance of a specific person.