Análise do gênero infográfico no Jornal Digital Folha de São Paulo com base nos pressupostos da retórica visual

• Ano de defesa: 2021
• Autor(a) principal: Leal, Vanesca Carvalho
• Orientador(a): Azevedo, Isabel Cristina Michelan de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Programa de Pós-Graduação: Pós-Graduação em Letras
• Palavras-chave em Português: Linguística; Retórica Visual; Verbo-visual; Infográfico; Visual Rhetoric; Verb-visual; Infographic
• Área do conhecimento CNPq: LINGUISTICA, LETRAS E ARTES::LETRAS
• Link de acesso: https://ri.ufs.br/jspui/handle/riufs/15088

The research presents a linguistics analysis, associated to the rhetorical studies, surrounding the uses of argumentative processes in the strategic inter-relation between verbal and visual resources in the media context, from a yet incipient perspective in the area of descriptive linguistics. The study is developed from the following problem: how do visual and verbal resources play a role and have argumentative values in the Folha de São Paulo digital newspaper’s infographics? That being said, it aims to describe, in light of the visual rhetoric, the verbal and non-verbal resources that contribute to the argumentative construction of the infographic genre. The corpus of the analysis are 38 statistical infographics from the newspaper with the largest circulation in the country, Folha de São Paulo, specifically the period going from August to October of 2018, period that comprises the Presidential elections. This choice is justified due to the fact that it relates to the rebirth of rhetoric, emerged from political aspects and the search for power, and are described starting from analysis of the language employed in the texts, regulated by the rhetorical principles and visual arguments. Thus, it presents a proposal for an analytical method, using two tables with criteria that combine verbal cues and visual cues for the composition and formal structure of an infographic, in addition to considering the study of New Rhetoric, by Perelman and Olbrechts-Tyteca (2014).This study is presented as a quantitative-qualitative research that gathers theoretical presupposition regarding the argument, considering the works of Alexandre Júnior (2005), Perelman (1977), Perelman and Tyteca (2014). Regarding the specific literature about rhetoric and visual argument, Kjeldsen (2012, 2013, 2015), Mateus (2016) and Roque (2009, 2012, 2016). And to approach the existing researches about the infographic, Colle (2004), Fogolari (2009), Lima (2015), Moraes (2013), Nascimento (2013) and Teixeira (2007, 2009) will be mainly used. The research evidences three main results. The first one is that the studied infographics are, mostly, organized in general categories – statistic data exposition and, more specifically – diagrammatic and descriptive by comparison. Data shows, secondly, that it is not the number of techincal compositional criteria that defines the primordial factor to the promotion of rhetorical effects in the genre, but the articulation between the verb-visual elements. Lastly, the results indicate that the analyzed infographics imply in greater relevance (1) the previous deal; (2) the pragmatic argument; (3) the judgment of value, reinforced by connections of coexistance; (4) the effect of the presence, through figures of repetition and amplification; and (5) all argumentation proposes a selective choice of verb-visual resources that will be used. That means that, despite being a typical informative genre, it has a perspective of argumentation which is not expected by the audience. Therefore, the study will serve as a reference for a corpus of researchs consolidation about visual argumentation, more specifically, verb-imagetic, as well as a possible application of a critical reading of the genre to the teaching. A paper about cognitive reading and comprehension processing in the infographic genre may still be developed.