Cultura participativa e preservação da memória cultural através da internet : o caso do cantor José Augusto “sergipano”

• Ano de defesa: 2017
• Autor(a) principal: Rabelo, Márcio Renan Correa
• Orientador(a): França, Lilian Cristina Monteiro
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Sergipe
• Programa de Pós-Graduação: Pós-Graduação em Comunicação
• País: Brasil
• Palavras-chave em Português: Comunicação; Internet; Indústria musical; Memória; Memória cultural; Cultura participativa; Indústria da música; José Augusto Sergipano
• Palavras-chave em Inglês: Cultural memory; Participative culture; Music industry
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://ri.ufs.br/handle/riufs/4029

The dissertation under consideration aims to analyze the possibilities of preserving cultural memoir through the internet, studying the case of José Augusto “Sergipano”, a singer, who was nationally and internationally famous during the 1960s and 1970s. This artist recorded for Chantecler, one of the most important recording companies in Brazil at the time, 19 LPs and 10 compact singles, in addition to performing more than five hundred shows. After his death, in a car accident in 1981, his trajectory began to lose prominence, transforming the former idol into an “honourable strange”. The following specific objectives were established for this study: to discuss music as a cultural product; to relate the biography of singer José Augusto “Sergipano” with the evolution of the media, especially radio and television; to debate the role of Chantecler label in the dissemination of Brazilian popular music, especially the so-called romantic music; to conceptualize cultural memoir and to analyze the use of the internet as a platform for the preservation of cultural memoir. The research is articulated around the following questions: Can the internet be used as a platform for preserving cultural memoir? Can social networks, through their fanpages, contribute to the preservation of cultural memoir? How has the music industry been handling the distribution of digital cultural products? Have the changes in the music industry made it indispensable for artists to be present in the networks in order to preserve their trajectories memories? The methodological assumptions are based on literature review and the principles of netnography. The review was based on the works of researchers in the areas of culture, music, memory, convergence and social networks (…). In this paper, we present a review of the literature on the use of the Internet and netnography, taken here as proposed by Kozinets (1997), which was structured in four phases: cultural Entrée; data collection and analysis; research ethics; feedback and checking of information. The cultural entrée, which represents the first contact with the field, had as its central instruments the construction of a website and a fanpage about the singer, which were followed up for about six months before the beginning of the data collection. The following three phases of overlapping collections have taken place: online questionnaire through the SurveyMonkey platform, sites and blogs, and YouTube. The ethics of research, feedback and information checking were strictly observed. The data indicate that the cultural memoir of the singer José Augusto “Sergipano” has found in the Internet an important ally, mainly through the action of fans or not who act within the scope of a participatory culture.