Conversações eleitorais no Facebook : um estudo a partir das timelines dos candidatos à Prefeitura de Aracaju em 2016

• Ano de defesa: 2018
• Autor(a) principal: Brandão, Bruno Araújo
• Orientador(a): Lopes, Sonia Aguiar
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Programa de Pós-Graduação: Pós-Graduação em Comunicação
• Palavras-chave em Português: Comunicação; Campanha eleitoral; Redes sociais on-line; Facebook; Conversação; Interação
• Palavras-chave em Inglês: Online election campaign; Conversation; Interaction
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://ri.ufs.br/jspui/handle/riufs/8351

This research has been guided through the interest on relations between political agents and potential voters which are users of Facebook social media`s pages, especially in electoral periods. This assumption based on technological environment supports the idea the candidates gain a new platform for the polls. The voter now has theoretically a direct communication with no mediation of traditional communication vehicles to the politician. However, it has been followed by a problem: How does the electorate do with Facebook social media on municipal election campaign considering they are closer to the candidates in dispute? To address this issue we opted to investigate how conversations among voters and candidates to Aracaju city hall (Sergipe State capital city, in Brazilian northeast region) in 2016 election, by using the Facebook`s timelines as the main part of our work in the candidates profiles who had disputed that election. Based on Conversation Analysis Methodology, it was possible to observe out of 28,067 comments posted at that time, the vast majority of users who had chatted in such profiles on Facebook were limited to laconic conversations, with little or no interaction to others wasting opportunities in which civic debates could emerge. On the other hand, it was assumed the immense potential the tool could represents to the voters which might express their opinions by themselves and thus reach the politicians out with no one interference. Therefore, this work seeks to contribute to new researches that focus on Facebook`s approach in political campaigns by monitoring how this platform influences the netizens voters` choices in the electoral process.