Proposta e avaliação da Agile BDTrans: uma metodologia ágil de transformação digital de negócios

• Ano de defesa: 2021
• Autor(a) principal: Lima, Adriano Marcio Santos de
• Orientador(a): Nascimento, Rogério Patrício Chagas do
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Programa de Pós-Graduação: Pós-Graduação em Ciência da Computação
• Palavras-chave em Português: Computação; Business Process Manager (BPM); Gestão de equipes de alto desempenho; Transformação digital; Lei Geral de Proteção de Dados (LGPD); Gerenciamento ágil; High performance team management; Digital transformation; General Data Protection Law; Agile management
• Área do conhecimento CNPq: CIENCIAS EXATAS E DA TERRA::CIENCIA DA COMPUTACAO
• Link de acesso: https://ri.ufs.br/jspui/handle/riufs/15021

The globalized scenario of great competition in the corporate world and the use of disruptive new technologies, which are associated with a revolutionary innovation process, are enhancing current business models and awakening the latent need for companies to definitively adapt to the digital transformation. The profile of consumers is changing and companies that fail to understand the speed at which this wave is being driven will soon be out of the market. More important than understanding the value chain of companies, it is necessary to understand the value chain of customers in order to monitor the constant transitions that occur in the commercial relationship of each type of product or service offered to the market. In addition to new commercial relationships using technology as a support for all business processes, they are also highly dependent on the care taken with the privacy of the personal data used. Security incidents that occur with this data can drastically compromise the image of companies and also impose serious sanctions provided for in privacy laws such as the Brazilian LGPD - General Data Protection Law. The objective of this work was to create an agile methodology for the digital transformation of companies, integrating management by processes, high performance teams and the requirements for adapting to the LGPD and applying it to three real organizations, for one or more prioritized business processes depending on the entrepreneur's needs to generate digital improvements in the business model used before applying the methodology. According to the needs of the business owners (A food distributor, a real estate developer and an aesthetic clinic), the most critical processes were selected and the metrics for analysis were chosen. The data were statistically analyzed and the results obtained for the selected metrics during the execution of the process, before and after the implementation of the methodology, showed an average improvement of approximately 45%, taking into account all the metrics of the three companies.