Comunicação persuasiva como estratégia para influenciar a intenção de uso do preservativo entre mulheres

• Ano de defesa: 2019
• Autor(a) principal: Filgueiras, Thaynara Ferreira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Enfermagem; Programa de Pós-Graduação em Enfermagem; UFPB
• Palavras-chave em Português: Enfermagem; Comunicação persuasiva; Recursos audiovisuais; Estudos de validação; Preservativos; Mulher; Nursing; Persuasive communication; Audiovisual resources; Validation studies; Condoms; Woman; Enfermería; Comunicación persuasiva; Recursos audiovisuales; Estudios de validez; Mujer; CNPQ::CIENCIAS DA SAUDE::ENFERMAGEM
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/123456789/19135

The objective of this study aimed to evaluate the effect of positive, persuasive communication when intended to use condoms by women in vulnerable conditions based on the Rational Action Theory. It is a study developed in two phases: methodological study - validation of persuasive audiovisual communication directed to the use of condoms by women; intervention study, before and after type, with quantitative approach. In the methodological research, there was a selection of experts according to the classification system adapted from Fehring's model. Six judges trained in communication validated the communication, and data were analyzed using descriptive statistics (frequencies and measures of central tendency), with a confidence level of 95% and a margin of error of 5%. For the validation, we used the Items Content Validity Index and the General Content Validity Index. In the second phase, we randomly allocated fifty women living in the subnormal cluster in the group exposed to positive persuasive communication, and they answered to the instrument before and after watching the communication. The analysis focused on the evaluation of the effect of positive persuasive communication measuring the behavioral intention to use condoms and their determinants. Data analysis had inferential statistics, and organized, coded and presented in tables. The tests used were paired Student's t and Correlation and Multiple Step Regression tests. The research followed the criteria established in Resolution 466/2012 and obtained CAAE number 58597416.3.0000.5188. The validation of the audiovisual resource did not require any adjustments, as the Content Validity Index was greater than 0.80 for all defined criteria. Regarding the effects of communication, there was a strengthening of the explanatory power of the 'use a condom' behavior by their attitude (R2 = 0.942). Positive persuasive communication influenced the intention to use condoms by the researched group, highlighting the theory as an appropriate model for understanding related factors that explain the behavior of interest. Also, using it as a reference, we verified the predictor variable of the researched intention. The audiovisual resource used in this study was understood and proved to be an effective and innovative strategy and may support the practice of nurses in the prevention of hepatitis, sexually transmitted infections, and Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome.