Processos de Reconstrução Identitária do Telejornal Local da Globo em Tempos de Concorrência e Convergência Midiática: modos de dizer, interagir e circular do JPB 1ª edição

• Ano de defesa: 2015
• Autor(a) principal: Duarte, Zuila Frutuoso David
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Comunicação; Programa de Pós-Graduação em Jornalismo; UFPB
• Palavras-chave em Português: Identidade telejornalística; TV news Identity; Telejornalismo local; Midiatização e circulação; Local TV news; Media coverage; Circulation; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/7976

This paper aims at analyzing the renovation process of the identity of JPB 1st Edition of Globo TV. Taking into consideration that this local television news reformulates its identification strategies with viewers in order to overcome the unsatisfactory audience ratings. Concerning to understand this problem, we suppose as hypothesis that this news rebuilds its identity or identification modes with viewers / online surfers, particularly with the adoption of two main strategies: Developing ambiguous thematic organization and at the same time favoring numerically police matters in its editions and discursively being constructed as a television news turned to the "provision of services to communities"; mediated a propagation process by the presenter between his/her public and private life by appropriating of social networks as "propagator" spaces TV news identity conformers. Essentially, we work with the concepts of "society in media coverage pathways" with Fausto Neto; news media coverage with Salaverria and Aviles, Verón and Fausto Neto; Technological and cultural convergence with Jenkins and identity with Stuart Hall, Woodward, Silva and Bauman. We adopt the TV news analysis methodology developed by Itânia Gomes and we operate with two methodological concepts "television genre" and "addressing schemes". Assuming the "analytical operators" suggested by the author: mediator; communicative context; thematic organization and pacts on the role of journalism. It is created an operator named "circulation" to observe the processes of interaction between producers and Internet users in institutional profiles and anchor on Instagram and Facebook. In conclusion, JPB 1st Edition reconstructs its own identity with the materialization of a “self-reflective” speech and serious / ethical newscast, which addresses a variety of topics that interests community as a whole and adopts a fluid aesthetic, light, mediated and converging with the Web. It is distinguished from the local competitors, which are defined in the same profile - police newscasts, but JPB 1st Edition presents as a television news which has a "liquid identity", contemporary, constantly changing, adaptable to needs for which may suffer the "society in media coverage routes."