Memética e Heresias no Mormonismo : uma viagem pelos memes da Grande Heresia Contemporânea , tais como expressos em seu catecismo

• Ano de defesa: 2009
• Autor(a) principal: Gondim, Gilson Marques
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraí­ba; Brasil; Ciência das Religiões; Programa de Pós Graduação em Ciências das Religiões; UFPB
• Palavras-chave em Português: Mórmon; Vírus da mente; Mormonismo; Memes; Memética; Mormon; Mind virus; Mormonism; Memetics; CNPQ::CIENCIAS HUMANAS::TEOLOGIA
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/4256

Memetics and Heresies in Mormonism: an overview of the memes of the Great Contemporary Heresy , such as expressed in its catechism does a memetic analysis of the doctrine exposed in the Mormon catechism, Gospel Principles, including in this analysis the very front cover of the catechism and some internal illustrations. Memetic analysis consists in extracting from texts and images the memes behind the discourse; in this case, the Mormon discourse. The memetic analysis is preceded by the definition and discussion of the concept of meme, with special attention to the distinction between the concepts of meme and idea, the latter being defined not according to dictionaries, common sense or traditional theories, but according to the theory of memes itself. Distinction is also made between the concepts of viral meme (or mind virus) and non-viral meme. After the memetic analysis, the results are used in order to analyze the conflictional relationship and the rivalry between Mormons and Protestants and to explain the strong growth of the Church of Jesus Christ of Latter-day Saints in many parts of the world.