Mamãe, eu quero! Privações de consumo infantil na pobreza relativa.

• Ano de defesa: 2016
• Autor(a) principal: Oliveira, Mayara Muniz de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Administração; Programa de Pós-Graduação em Administração; UFPB
• Palavras-chave em Português: Pobreza; Poverty; Privação de Consumo; Consumo Infantil; Consumption Deprivation; Children's consumption; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/8605

This study aimed to analyze the deprivations of children's consumption in the context of relative poverty in order to identify the needs of consumption of children as well as consumption deprivation and the consequences of deprivation experienced by children living in poverty. It was addressed issues related to children's consumption, poverty and deprivation of consumption, in order to contextualize the relationship between consumption deprivation and implications of poverty, resulting in the conceptual model of research. The qualitative research method was used, with relation to the methodological terms, were realized projective techniques and in-depth interviews, recorded in person and individually. This way, 46 interviews were conducted with 23 children and a person responsible for each of the interviewed children. Following that, the transcripts of the interviews with the children and the people responsible for them resulted in the following dimensions: consumption needs in childhood, consumption deprivation in childhood, implications of consumption deprivation and poverty coping strategies, the latter being the empirical results of the research. The dimensions consumption needs in childhood and consumption deprivation are shown to be associated, giving sequence the dimension implications of consumption deprivation and after feeling the implication, the poverty coping strategy. The results indicate that the need for consumption of poor children happens by affiliation, playing, self-realization and exposure. The findings of this research show that the items of consumption that children feel more significantly is their deprivation that is related to the following categories: clothing and entertainment. Children perceive and feel more the lack of these items, as they are facilitators of socialization between groups. The emotional implications were more frequently found, since every children interviewed characterized the consumption deprivation the feelings of sadness, shame and anger. The exclusion from groups proved to be a social implication. As a form of coping strategy emotional guidance was identified, the children spoke of situations they would like to experience, they reorient their minds in more pleasant consumption situations and even idealize moments of future purchases so that they are able to face poverty and thus omit the reality they face due to the poverty they live in.