As múltiplas identidades de Jean Wyllys: construção, disputas simbólicas e representatividade do sujeito nos espaços midiáticos

• Ano de defesa: 2018
• Autor(a) principal: Silva, Luan Barbosa da
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Comunicação; Programa de Pós-Graduação em Comunicação; UFPB
• Palavras-chave em Português: Jean Wyllys; Imagem pessoal; Identidade múltipla; Mídia; Rede social; Pós-moderno; Personalimage; Multipleidentity; Media; Social network; Post-modern; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/123456789/18125

The new configurations of the individual and his subjectivity, made possible by the context of postmodern culture, opens complex and curious media fields. The objective of this study is to investigate how the media fields collaborate in the construction and articulation of the various senses of identity through the cutting of a persona that migrates from entertainment to political action, Federal Deputy Jean Wyllys, here defined as object of study for raising social flags considered controversial and provoking arguments that run away from the usual, cause strangeness in the receptive audience and, nevertheless, is legitimized by a current social representation. For this, we immerse ourselves in concepts of identity and subjectivity, supported by authors Hall (2006) and Sibilia (2008) to understand this subject of postmodern condition, which assumes multiple identities to represent other individuals, and the discussions that revolve around its reputation in social networks for prisms made possible by Recuero & Soares (2013) and Recuero (2013). Here, we support the contributions that deal with the cartographies of the controversies and analysis of the discourse mediated by the computer from the perspective of Latour (2007) and Herring (2004). These studies have revealed until now the analysis of the fragmentation of the "subject that one is" into the "subject segments" assumed within the democratic spaces of speech, digital social networks.