Estrutura visual da informação na internet: Usabilidade, navegabilidade e interface do portal UOL

• Ano de defesa: 2013
• Autor(a) principal: Marinho, Thiago de Andrade
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraí­ba; BR; Comunicação; Programa de Pós Graduação em Comunicação; UFPB
• Palavras-chave em Português: Estrutura visual; Ambiente digital; Portal; Comunicação; Visual structure; Digital environment; Communication; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/4481

Portals web content evolved significantly since the early popularization of the Web. One major example where we can see this fact is the UOL portal, which became a digital environment multimedia, very complex due the amount of information circulating in their spaces, could hamper the navigation process of users. The study explains to readers and users of Internet portals, as all the existing content in a single environment can be presented with quality not only visual, but also in its organizational structure, capable of being navigable for any user who wants to move in that space, meeting the expectations and interests of various sailors who travel the UOL portal. The paper makes a study that understands how you can as a portal UOL, with lots of information and content that enables several escape routes be structured without the user being lost or not returned. For this, we created a framework for research based on usability, navigability and in the study of the interface, giving us the ability to look deeper into the visual structure, organization, and form the portal, which makes us realize that even in digital spaces without major difficulties of navigation, pages and subsites of our object of study have a technical complexity, because the technological resources used by it, so that you can provide content and services the most diverse, with the three main devices used to navigate: personal computers, tablets and smartphones. But with the established visual structure, since the planning process of the portal, UOL can provides simple navigation, clear and efficient user wishing to circulate their spaces, even if at times, vanishing points are found in the process navigation.