Análise da Sustentabilidade Empresarial de Indústrias do setor de Cerâmica Vermelha do Estado da Paraíba

• Ano de defesa: 2014
• Autor(a) principal: Silva Filho, Petrucio Dumont Mamede e
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraí­ba; Brasil; Administração; Programa de Pós Graduação em Administração; UFPB
• Palavras-chave em Português: Sustentabilidade Empresarial; Modelo Grid de Sustentabilidade Empresarial; Indústria de Cerâmica Vermelha; Corporate Sustainability; Corporate Sustainability Grid Model; Red Ceramic industry; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/3861

The growing concern with the current model of economic development and its consequences for society and the environment led authorities to undertake major global debates on sustainability. Converging with this fact, organizations of several industrial sectors are becoming more aware of their role in the sustainable development process, seeking to adapt their business activities to the precepts espoused by the triple bottom line model. Emerging in this scenario is the segment of the red ceramic industry, from the moment that the industry is a large consumer of energy and natural resources and generates residues. In this scenario, efforts to mitigate environmental and social impacts should be performed. By contextualizing this sector with the reality in Paraiba state, the environmental situation is delicate, since the regions of the rainforest and rural have an ecosystem important for the survival of native animal species, and their exploitation for providing firewood and clay can result in serious damage to the environment. Thus, it is opportune to analyze the sustainability of enterprises of this sector in the state. Thus, this study aims to evaluate business sustainability of red ceramic industries in the state of Paraíba, based on the Corporate Sustainability Grid (CSG). Hence, we attempted to calculate the Partial Sustainability Scores (EPS) and Corporate Sustainability Scores (ESE) to proceed with the positioning of the companies investigated on the Grid. Qualitative and quantitative in nature, the research is characterized as exploratory as to the purposes and on the means as field, literature, and multi-case study. Data were collected through structured questionnaire, in accordance with the environmental, social and economic dimensions of sustainability, applied in three ceramic industries. The results indicate that one company obtained Corporate Sustainability Score 3 (Satisfactory), showing that it harmonizes satisfactory performances in the three dimensions analyzed. The other two were Corporate Sustainability Score 1 (Weak), where one of them exhibited satisfactory performance only on the environmental dimension, and the other recorded satisfactory performance only on the social dimension. We conclude that the companies have conditions to improve their activities to suit a more sustainable reality, noting the weaknesses highlighted by the investigated sustainability indicators