Estratégia de competição empresarial na construção civil paraense da Copala Industrias Reunidas S/A

Detalhes bibliográficos
Ano de defesa: 2004
Autor(a) principal: RUFFEIL JUNIOR, Simão Massud
Orientador(a): ICHIHARA, Jorge de Araújo lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal do Pará
Programa de Pós-Graduação: Programa de Pós-Graduação em Engenharia Civil
Departamento: Instituto de Tecnologia
País: Brasil
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://www.repositorio.ufpa.br:8080/jspui/handle/2011/1897
Resumo: This dissertation is based on the analysis of competitive strategy adopted in the market of iron bar for civil construction in Belém, capital of Pará, by COPALA INDUSTRIAS REUNIDAS S/A. So, there is interest in evaluate the possibilities of the company in the sense o f staying actuating with success in the sector, in which weighs the contestant carried out by metallurgies of great deportment, of which interests are from national and international encompassing. Search were realized considering the steel market of de civil construction of an ample way, being consulted constructors, businessmen and consumers of that material. Like wise, the proper COPALA was object of evaluation as well as acquirer of raw material to the steel manufacture, as how producer and seller of the product .