Detalhes bibliográficos
| Ano de defesa: |
2019 |
| Autor(a) principal: |
Teles, Danilo Krebs |
| Orientador(a): |
Ghisleni, Taís Steffenello |
| Banca de defesa: |
Correa, Rodrigo Stéfani,
Trevisan, Michele Kapp |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Franciscana
|
| Programa de Pós-Graduação: |
Mestrado Acadêmico em Ensino de Humanidades e Linguagens
|
| Departamento: |
Ensino de Humanidades e Linguagens
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://www.tede.universidadefranciscana.edu.br:8080/handle/UFN-BDTD/837
|
Resumo: |
The present work aims to map the creative advertising process in the context of teaching and learning in higher education, which used a qualitative methodology with non-participant observation and the application of a structured questionnaire to collect information regarding the creative process of undergraduate students. two classes of an university Advertising course. It also showed how the habitus of academics occurs and how this is connected to the professional practices of each student in search of references to develop campaigns and overcome obstacles that may appear throughout the creative process. The results showed that the creative process of academics does not happen in a linear way, thus presenting unique characteristics for each student based on their daily experiences and also in the way they search for information in the online environment through technologies to perform proposed activities. |
