Uma ponte para Jerusalém apropriações tecnoestéticas, neorestauracionimo e comunicação político-religiosa no Brasil contemporâneo

• Ano de defesa: 2021
• Autor(a) principal: Chagas, Andréa Basílio da Silva
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Mato Grosso; Brasil; Faculdade de Comunicação e Artes (FCA); UFMT CUC - Cuiabá; Programa de Pós-Graduação em Estudos de Cultura Contemporânea
• Palavras-chave em Português: Comunicação político-religiosa; Tecnoestética; Propaganda e marketing; IURD; Neorestauracionismo; CNPQ::LINGUISTICA, LETRAS E ARTES; Political-religious communication; Technoesthetic appropriation; Advertising and marketing; UCKG; Neo-restorationism
• Link de acesso: http://ri.ufmt.br/handle/1/5242

This thesis aims to discuss the techno-aesthetic arrangements and bridges of the Universal Church of the Kingdom of God (IURD) from the proposition of neo-restorationism. The arrangement that we defend as a contemporary techno-aesthetic wave of appropriation of elements of Jewish culture/religion made by religious and political groups in contemporaneity and which has the IURD as one of its main representatives. Therefore, from the sensorial atmospheres and the construction/reconstruction of an Iurdian Jerusalem in Brazil, we observe Universal's religious communication, its neo-restorationist techno-aesthetic alliances, and the political-religious communicational arrangements that establish it as a company-church. Guided by TAR (actor-network theory), by the study of the aesthetic potencies of Simondon's techniques and crossed by readings on communication and religion, religious marketing, and Jewish studies we followed the artifacts of neo-restorationism inside and outside of the IURD in a “sociotechnical journey”, seeking communicational arrangements and networks, in communication in performance and critique of representation. To achieve these goals, the problematizations made in this work counted on field research material, ethnographic research, in Iurdian cathedrals such as: Temples of the Glory of New Israel and Temple of Solomon. In the latter, a year of research as participant-observer at Beit Midrash Shema Ysrael, Messianic Jewish community in the city of Cuiabá - MT. This location was chosen as space for an experience aiming at a greater understanding of the life of Jewish artifacts in Jewish rites and ceremonies, as well as a greater understanding of the full restoration movement that is growing in Brazil, a movement that we believe has a strong influence on the Iurdian neo-restorationism. In addition, we did incursions to other churches of the Universal Church throughout the country. This research also included a review of all field research material, from the researcher's archive, organized over more than ten years of research on Iurdian communicational arrangements. Therefore, in the light of studies in contemporary culture, we research the performance of Iurdian sociotechnical arrangements in this communicational techno-aesthetic wave that we called “neo-restorationism”, we seek to understand how this existence affects the IURD and contemporary Brazil and still inscribes itself as a spectacular techno-aesthetic bridge, a bridge to Jerusalem.