Práticas de comunicação integrada na Orquestra do Estado de Mato Grosso (OEMT) e formação de plateia para música de concerto

• Ano de defesa: 2013
• Autor(a) principal: Barbosa Júnior, Protásio de Morais
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Mato Grosso; Brasil; Instituto de Linguagens (IL); UFMT CUC - Cuiabá; Programa de Pós-Graduação em Estudos de Cultura Contemporânea
• Palavras-chave em Português: Música de concerto; Formação de plateia; Comunicação integrada; Orquestra do Estado de Mato Grosso; CNPQ::LINGUISTICA, LETRAS E ARTES; Concert music; Training audience; Integrated communication; Orchestra of Mato Grosso State
• Link de acesso: http://ri.ufmt.br/handle/1/571

This work, at the interface between communication and music, describes and analyzes the integrated communication strategies of the Orquestra of Mato Grosso (OEMT) in its goal of creation of social ties with its diversity of publics: the press (local and national), schools, rural communities and urban artists and the general public. From the perspective of communication as culture (LIMA, 2001), considers the process of dissemination of concert music as a relevant activity in the formation of audiences. Thus, we analyzed interviews and newspaper articles, magazines (specialized or not), television, radio, websites, social media and digital presentations displayed on the internet. Added to this the official publications of OEMT, as the book Concert Program launched each season containing information about repertoires, composers, instrumentalists and conductors with annual calendars. Furthermore, albums, DVDs, videos and documentaries produced from the Center for Communication OEMT. Finally, it is necessary to reserve part of the study to the creation of the field (Bourdieu, 2007) and the characteristics of the integrated communication, delineated by Margarida Kunsch.