Quando as Marias falam: influência das assessorias de imprensa na temática da violência contra mulheres

• Ano de defesa: 2021
• Autor(a) principal: Tathiane Espindola Panziera
• Orientador(a): Katarini Giroldo Miguel
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Fundação Universidade Federal de Mato Grosso do Sul
• País: Brasil
• Palavras-chave em Português: Assessoria de Imprensa; Violência de Gênero; Política Pública para Mulheres.
• Link de acesso: https://repositorio.ufms.br/handle/123456789/4245

The aim of this research, initiated in 2019, was to analyze the influence of the press offices of agencies aimed at disseminating public policies to women, especially regarding the confrontation of gender violence, in the newspapers Campo Grande News and Correio do Estado in Campo Grande-MS. We adopted the quantitative-qualitative perspective, and to develop this study, clipping and image auditing were incorporated into the methodological procedures, clipping and image auditing, instrument of the press office. It was this instrument that made it possible to build the corpus of this study – formed by disclosures developed by the press office between March and November 2019 generating quantitative data and consequently, enabling the development of a qualitative analysis. The analysis was completed with in-depth interviews, which broadened the understanding. The epistemic basis contemplates between feminist studies, gender theories for an understanding of the devices for coping with gender and gender violence. And, in the field of communication, concepts of organizational communication were used to situate the context, tools and dilemmas of the press office. As a result of this, we noticed that about 14% of the releases produced by the 3 press relations: Undersecretary of Policies for Women (Campo Grande-MS), State Undersecretary of Public Policies for Women, Women's Coordination of Court of Justice of Mato Grosso do Sul were partially used as a suggestion of agenda by local newspapers. This result is equivalent to 10% of the journalistic articles published about women and gender violence during 2019. Considering the expansion of the use of digital technologies, the press relations, which were treated in this study as "Marias”, are adopting strategies to insert the theme of violence against women in the media, either through online press rooms, to promote their releases, or with other communication channels, such as instant messaging applications including WhatsApp. The research was concluded in a propositioned manner, with ten suggestions to improve the actions of the press relations. Keywords: Press relations. Gender violence. Public policy for women.