Organização e racionalidade: o caso da indústria da moda

• Ano de defesa: 2007
• Autor(a) principal: Vanessa Alves Justino
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Minas Gerais; UFMG
• Palavras-chave em Português: Sociologia da ação; Sociologia das organizações; Indústria da; moda; Estilista; Sociologia; Sociologia organizacional; Estilistas (Moda); Moda
• Link de acesso: http://hdl.handle.net/1843/VCSA-7Q2QGD

Based on organizations Sociology, the fashion industry and its specifications were analyzed in relation to other kinds of industries. The analyses focus privileges discussions concerning the actors build up, and the processes that explain their actions and decisions in an organizational context. Ive noticed that in the fashion industrys productive chain, the stylist configures himself as a strategic actor. Although his image is related to one like a talented free creator genius, as of an artistuncompromised with reality, his creations would come in fact, from his capacity to conceal objective factors, that inhibit his creations like, for instance, the clients and the companys characteristics, with his works creative side. One of the peculiarities in fashion industry is the uncertainty factor and risk, in which the decisions are involved. The universe here investigated reaches seven stylists that act on the fashion market in the state of Espírito Santo, as well as a specific bibliography in thissector.