Detalhes bibliográficos
| Ano de defesa: |
2024 |
| Autor(a) principal: |
COSTA, Fernanda Araújo da
 |
| Orientador(a): |
MATOS, Hélio Trindade de
|
| Banca de defesa: |
PEREIRA, João Pedro de Castro Nunes
,
TORRENTE, Mauro
,
MATOS, Hélio Trindade de
|
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Federal do Maranhão
|
| Programa de Pós-Graduação: |
PROGRAMA DE PÓS-GRADUAÇÃO EM PROPRIEDADE INTELECTUAL E TRANSFERÊNCIA DE TECNOLOGIA PARA A INOVAÇÃO
|
| Departamento: |
DEPARTAMENTO DE CIENCIAS CONTÁBEIS E ADMINISTRAÇÃO/CCSO
|
| País: |
Brasil
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
https://tedebc.ufma.br/jspui/handle/tede/5532
|
Resumo: |
Innovation is increasingly becoming mandatory in micro and small companies as an essential factor for business development. However, many entrepreneurs find it difficult to implement and manage innovations in their businesses, making it necessary to seek external help from consultancies and public policy programs. In this context, the More Productive Brazil Program, a partnership between SEBRAE, the Ministry of Economy and other organizations of the Brazilian State, which helps small business owners with strategic planning in the implementation and management of innovation. In this way, the research presented aims to expose the impact of the work developed in the years 2021/2022, through the implementation of innovation in the companies of regional management Xingu, Sebrae PA. To this end, the problem was: what is the impact of implementing innovation in micro and small companies in the Brasil Mais Produtivo program of the Xingu Regional Sebrae PA? The methodology used in the study was descriptive, qualitative and exploratory research, documentary research and analysis of opinions, through the use of documents and data collected throughout the development of the program, in the years 2021 and 2022, through the availability of data from SEBRAE's digital platform of the ALI System, which was developed exclusively for this project. Bibliographical, documentary and exploratory research was also used on the topics covered in the study. The results show an increase in gross sales, a reduction in costs and an improvement in the productivity of the participating companies that implemented at least one of the actions suggested by ALI. |
