Dos empórios aos pegue-pague: a modernização das casas de comércio de Jataí

• Ano de defesa: 2010
• Autor(a) principal: Oliveira, Carolina Oliveira e
• Orientador(a): Menezes, Marcos Antonio de
• Banca de defesa: Menezes, Marcos Antonio de, Nascimento, Renata Cristina de Sousa, Martins Júnior, Carlos, Serpa, Élio Catalicio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Goiás
• Programa de Pós-Graduação: Programa de Pós-graduação em Historia (FH)
• Departamento: Faculdade de História - FH (RG)
• País: Brasil
• Palavras-chave em Português: Jataí; Modernização; Casas de comércio; Transformações culturais; Cultural transformations
• Palavras-chave em Inglês: Modernization; Trade houses
• Área do conhecimento CNPq: CIENCIAS HUMANAS::HISTORIA
• Link de acesso: http://repositorio.bc.ufg.br/tede/handle/tede/3461

Emancipated in 1895, Jataí, a city located in southwestern Goias, had as main economic activities, since its inception, animal husbandry and subsistence agriculture. From the second half of the twentieth century, with the shift of the economic frontier for the region, Jataí urbanized and modernized to invest in new agricultural techniques. The process of modernization of the city can be seen in the transformation of the commercial sector. From simple emporiums warehouses, the shops have specialized, rationalized its work, and gradually turned into "take-pay", expanding its structure, more recently, for large format supermarkets. This dissertation examines what were the main changes in the trading houses of the city in the twentieth century, specifically in the 1950s to 1970 when the city was modernized, and how people coped with these changes.