Comunicação e leitura crítica: estudo sobre o Programa Mídias na Educação (PME)

• Ano de defesa: 2011
• Autor(a) principal: BORGES, Patrícia da Veiga
• Orientador(a): RODRIGUES, Cleide Aparecida Carvalho
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Goiás
• Programa de Pós-Graduação: Mestrado em Comunicação
• Departamento: Ciências Sociais Aplicadas
• País: BR
• Palavras-chave em Português: Cidadania; Comunicação; Leitura Crítica; Nova Sociabilidade; PME
• Palavras-chave em Inglês: Citizenship; Communication; Critical Reading; New Sociability; PME
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.bc.ufg.br/tede/handle/tde/1402

The restructuring of the advanced capitalism, which from the 1990s impressed in various institutional documents, national and international, the brand of the Third Way, as well as the advent of the Information Society, have been establishing in the world traces of a new sociability . This consists in defining values that conceive the citizenship s condition in today s world. In the context of the twenty-first century, the social antagonism and its configured battle of ideas reach rearrangements that presuppose the newness of globalization, the network society and the advent of the new Information and Communication Technologies (ICTs). It presumes the dissemination of a new consensus by the State educator: the planetary, active, and communicative citizenship. Such proposal, in Brazil, was incorporated by multiple initiatives of the civil and the political societies, among which is the Program for Continuing Education Media in Education (PME). It concerns of a public policy act ideated by the Ministry of Education in 2005, with the purpose of forming teachers, in service and at distance, to the use of media products, as well as new ICTs, along of the learning and teaching processes. One of the objectives of the PME is that, together with the use of the techniques and media, the student should be encouraged to communicate and thus to evaluate his practice. For that, the Program is developed according the purpose of promoting not only the use of the media, but also its fruition and authorship . Given the assumptions presented, this study discusses the conceptions of communication and critical reading of the PME. Based on a qualitative approach, this study sought to answer the following questions: What is the concept of Communication presented in the PME? What does the PME understand as critical reading? Which hegemony strategies could be found in the course? Procedures of documental and thematic data analyses were followed. Documents investigated consisted of primary and secondary sources, such as the basic project of the course and teaching material.