Abordagem da estratégia do oceano azul no processo de reposicionamento de uma organização partidária: uma estudo de caso no Partido Verde de Niterói

• Ano de defesa: 2013
• Autor(a) principal: Souza, Alexandre Carreira de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Programa de Pós-graduação em Sistemas de Gestão; Segurança do Trabalho, Meio-ambiente, Gestão pela Qualidade Total
• Palavras-chave em Português: Estratégia do Oceano Azul; Planejamento Estratégico; Partido Verde de Niterói; Curva de Valor; Matriz das Quatro Ações; Setores alternativos; Não-Clientes; Blue Ocean Strategy; Strategic Planning; Green Party of Niterói,Value Curve; Array of Four Actions; Alternative sectors; Non-Customers; CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
• Link de acesso: https://app.uff.br/riuff/handle/1/20329

While the companies develop plans and strive to enhance their competitiveness and profitability in search of survival in the market over time, the political parties develop plans and strive to come to power and put into practice his way of acting, with a view to a permanent and effective participation in public administration. One of the main challenges for political parties is to identify, among the various existing business strategic planning methodologies, that which makes it possible to support the work of developing a strategy of action consistent with their values and party principles, which allow the application and defence of programs and actions focused on the needs of the population and, consequently, lead to the consolidation and growth of their electoral base. In 2005, was enunciated a new methodology, Blue Ocean Strategy, based on new concepts, new tools of analysis and creation of new "markets". The aim of this study is to apply an approach this methodology as a reference in formulating operational strategy of the Green Party, during the process of political repositioning of the party