Influenciadoras digitais negras: narrativas e processos de construção de identidades

• Ano de defesa: 2023
• Autor(a) principal: Freitas, Samily Loures de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Espírito Santo; BR; Mestrado em Ciências Sociais; Centro de Ciências Humanas e Naturais; UFES; Programa de Pós-Graduação em Ciências Sociais
• Palavras-chave em Português: Influenciadoras digitais negras; Youtube; Ativismo digital; Identidades; Sociologia
• Link de acesso: http://repositorio.ufes.br/handle/10/12633

This study aims to understand the identity construction processes through two black digital influencers, Ana Paula Xongani and Gabi Oliveira. For this purpose, the following guiding question was formulated: have black content creators influence the processes of constructing the black identities of their audiences? The aim is to understand, through an interdisciplinary path between Social Sciences, Communication and Psychology, whether or to what extent black and brown followers are being encouraged to understand themselves as black and to build their black identities based on this. To this end, the historical approach of the black population in the media is discussed and how much this contributes to black digital activism today, the participation of black digital influencers in this movement is identified, and the differences in performance and remuneration between blacks and whites content creators are discussed. Three research procedures were adopted: bibliographical research on digital communication, identity, race and its relations; socioanthropological analysis of the speeches present in the most viral YouTube videos by influencers, and finally a survey through the application of a questionnaire on the Google Forms platform with black followers from different regions of Brazil. Based on the data collected in this study, it is possible to affirm that influencers contribute to people seeing themselves as black and interfere in the construction of their identities. With this, the production of the two black digital influencers was identified as an intellectual work, which encourages questions about the subjectivity of their audiences, including through implicit or explicit academic concepts in their speeches.